Book Summary

We Are All Weird is Seth Godin’s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.

‘Read this book slowly and read it again, for the lessons are rich and wise’
Jacqueline NoVo Gratz, founder, Acumen

Language: English
Paperback:
Publisher: Portfolio Penguin (2015)
ISBN-10: 0241209013
ISBN-13: 9780241209011
Genre: Self-help
Size: 14.9 cm x 21.4 cm
Shipping Weight: 79 grams
Condition: New